What fills your closet speaks volumes about the choices we make as consumers. From its origins to its production process, understanding the journey of our clothing is paramount. The rise of fast fashion has brought to light concerning issues, including high carbon emissions, excessive wastewater, and staggering amounts of landfill waste. It often entails production under unsafe working conditions and unjust wages. Furthermore, studies are now also shedding light on the potential health hazards posed by synthetic fabrics and the chemicals present in the vast majority of clothing.
At MadZinnia, our ethos centers on sustainability across the entire supply chain. By eliminating the middleman, we significantly reduce waste while ensuring fair labor practices. Our commitment to quality begins with sourcing fabrics that adhere to the rigorous standards of OEKO-TEX Standard 100. We prioritize eco-friendly materials such as organic cotton, micro modal, Tencel, bamboo, and hemp blends, not only for their environmental benefits, but for the safety of consumers as well. Their luxurious feel is an added bonus.
When it comes to coloring our pieces, we predominantly utilize Procion Fiber Reactive (Low Impact) Dyes. These dyes stand out for their environmentally friendly attributes—they are free from toxic substances, require minimal heat, and boast exceptional absorbency. Additionally, our frequent use of marble dyes reflects our dedication to water conservation, as this technique consumes minimal water. Furthermore, our rinsing process employs a meticulous approach, utilizing small water baths over extended periods to minimize water usage during fabric washing. Over the course of time we actively harness plant and natural materials like avocado and onion skins to derive colors.
After rinsing, our pieces undergo a gentle wash with eco-friendly detergent. During the dyeing process, we prioritize the use of biodegradable gloves, and any remaining fabric scraps are meticulously repurposed. Whether saved for future strap construction, scrap-work pieces, or shared with fellow artists who integrate scraps into their craft, we ensure minimal waste in our studio. As a result, our environmental impact is drastically reduced, with a standard-sized trash bag being disposed of only once every couple months.
Now consider the staggering amount of waste generated by the fashion industry daily. At MadZinnia, we're dedicated to setting a new standard—one that prioritizes your well-being and the health of our planet. Each piece we create is infused with love and crafted with sustainability at its core.
